Flora Sol
Brand Identity & Fashion Footwear Design
Role: Solo Designer (Branding, Photography, Fabrication) | Spring 2025
Brief
Flora Sol explores the intersection of fashion, identity, and nature by developing a conceptual high-heeled shoe brand rooted in femininity. This project asked: How can footwear embody natural forms and feminine identity through both visuals and materiality?
Process
Logo Development
Shoes
Collection Zine
Promotional Video
Brand Guidelines
Reflection
Flora Sol allowed me to merge artisanal product design with brand identity and visual storytelling. The project demonstrated how abstract concepts like femininity and nature can be translated into a tangible design system. It reflects my design practice: layered, bold, and deeply tied to narrative and texture.
Social Media