Free Prints Photo Tiles
Advertising Campaign · FreePrints PhotoTiles
Role: Campaign Design, Branding & Art Direction · Tools: Photoshop, Illustrator, InDesign
Brief
Build a campaign that positions FreePrints PhotoTiles not just as wall décor, but as a way to preserve memories with warmth and authenticity.
Concept
The theme “Stick to What Matters” blends authenticity and nostalgia. Visuals use warm tones, natural light, and intimate moments to feel approachable and story-first.
Competitor Analysis
Moodboard
Shoes
Social Media
Collection Zine

Promotional Video
Brand Guidelines
Reflection
Flora Sol allowed me to merge artisanal product design with brand identity and visual storytelling. The project demonstrated how abstract concepts like femininity and nature can be translated into a tangible design system. It reflects my design practice: layered, bold, and deeply tied to narrative and texture.
