Soundcloud Rebrand
Brand identity · Product UI · Campaign (Group Project)
Roles: Branding, UI, Motion · Team: Laks · Ana · Evan · Anjali
Brief
We rebranded SoundCloud as a creator‑first platform with a bold identity system and a connected product experience that ties together listening, live events, and collectibles. Overall, we focused on defining branding rules, shaping UI patterns, and developing the motion language that bridges product and promo.
Process
Moodboard
Brand Identity
Live Event Poster
App Design
Collectible Vinyls
Promotional Animation
Vinyl Crates
Pop-Up Space
Promotional Reel
Reflection
Working on this rebrand was a crash course in building a system that could actually flex in the real world. I learned how to keep things consistent without making them feel repetitive, and how to let different voices in the team shape the project without losing focus. More than anything, it showed me how much I enjoy creating brand systems that feel alive and adaptable.
Based In
Los Angeles, CA
Contact
lakshmi2sajith@gmail.com
(925) 413 1166
APP DESIGN